Tom Mercer

Tom Mercer

Founder, MOMA

Tom Mercer wants to ‘make oats more awesome’. To do that he launched MOMA in 2005; frustrated by the lack of healthy and convenient breakfasts for commuters in a rush.

He conceived the idea for the on-the-go pots and shakes in his previous life as a management consultant, at first handing out samples at stations across London.

Some 13 years later and MOMA is the UK’s fastest growing porridge brand – boasting sales of more than three million pots in 2017. The business has since become solely wholesale-based, selling in major supermarkets and stores across the country.

“I genuinely relish making a difference to people’s mornings,” he says, “being surrounded by a great team, and growing a successful business”.

When asked what a vibrant economy means to him, he says, “I want to see an environment where enterprise and endeavour can thrive for the benefit of everyone.”

Further reading

The journey can be long and hard, but it's exciting and fulfilling too. Honest!
Tom Mercer
Founder, MOMA

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