eMoov wants to move people out of their expensive relationships with traditional estate agents.
Russell Quirk founded the online estate agency in 2010. The online concept is a product of the power of the web, and the disappearance of the distinction between what a consumer can secure on the high street compared with what they can secure on the internet.
Based in Brentwood, eMoov allows customers to choose how much help they want when selling their home; and for a few hundred pounds, online estate agents take photographs, create floor plans, advise on the price and market the property on all the main property portals. This is part of their offer to disrupt an industry often criticised for its opaque fees, and their aspiration to bring increased clarity and affordability to the market.
Russell built the company in the aftermath of the 2008 housing market crash, after his traditional high-street agency collapsed. eMoov has sold thousands of homes and saved the sellers of those homes more than £23 million in fees compared with high-street commissions.
Its future is bright, with the same angel that backed Zoopla and LoveFilm on board.