Head of Europe, Middle East & Africa, Alipay
Payment app Alipay, owned by Ant Financial Services Group and related to Chinese ecommerce giant Alibaba, is the world’s largest payment platform. It has 520 million active users around the world. Rita Liu leads the business’s strategy across Europe, the Middle East and Africa and is responsible for the development of Alipay’s relationships with international banks, acquirers and payment gateways. She joined Alipay in 2010.
The app provides an online and offline solution where a consumer can pay in most stores using their Alipay app. People also use it to manage money, transfer money, pay their bills, top up mobile phone account and more. It provides a mobile, online payment and in-store solution.