Risha & Sumita Jindal

Risha & Sumita Jindal

Digimeal

Sumita-Jindall-headshot-MVK-PROFILEAs students, beans on toast was never going to be enough for sisters Sumita (pictured) and Risha Jindal, nor were the meals they had learned from their parents. Their frustration about how to make something delicious out of leftovers and pantry standards became the inspiration for Digimeal, the recipe app that inspires students to create meals using three key ingredients.

Inspired by a mission to ‘make anything from anything’, Digimeal helps users minimise food wastage and reduces reliance on unhealthy takeaways. The app has also partnered with Love Food Hate Waste, which aims to raise awareness of food waste, a celebrity chef and publisher Parragon, who share Digimeal’s vision to reduce UK food wastage.

Still students, Sumita and Risha balance their roles at Digimeal with academic work. Sumita says her proudest moment with Digimeal was winning the iDEA award after pitching to an investor panel of CFOs and CEOs from leading tech companies. “When we entered the competition we had no clue how far we would go. The more we progressed the more we started to believe. Accepting the award from HRH Duke of York is by far my biggest achievement.”

She believes that education has to be placed at the heart of a vibrant economy. “Business is the epicentre of society; without business we cannot do the things we want to nor aspire to them. I think business education should be mandatory for children from the age of five with the option to take additional qualifications to develop business ability.”

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