Pure Gym, the company he founded in 2009, wants to gets more people into the gym, appealing to consumers through competitive prices and innovative technology. “We believe we have made a real contribution to the community by offering affordable exercise,” he says. “35% of our members have never been to a gym before.”
In just six years, Pure Gym has grown into a nationwide network of 160 fitness clubs, with more than 800,000 members, making it the largest gym operator in the country.
As founder, Peter has made sure that Pure Gym gives back to national charities like the British Heart Foundation and Cancer Research, but also that gym managers are engaged with their local hospitals and charities.
His commitment to a healthy workplace also includes free health checks for employees. “We promote an open culture where involvement and empowerment is encouraged at all levels,” he says. “We have had people joining the company as personal trainers who have progressed through to gym manager and onto regional managers and heads of departments.”
Peter’s vibrant economy is one where businesses do more to support young people into work and encourage an entrepreneurial culture in the UK. “Business has an important role to play in supporting and developing the less fortunate members of our society,” he believes. “All businesses should take a bigger role in helping both public and private organisations get young people into work, as well as developing an entrepreneurial spirit in the community.”