Launched in 2014, Neighbourly gives local charities and community initiatives the opportunity to share their stories in a loud and coherent manner, thereby allowing businesses with the motivation, capacity and know-how to help. Neighbourly is already working with blue-chip clients including M&S, Starbucks, Heineken and British Airways, and has almost £4 million and 11,000 days of volunteer time pledged.
Neighbourly codified its own commitment to giving back when it became a B corp, a for-profit company certified by the non-profit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
The key to Neighbourly is that it’s designed to help business take the lead. Nick recognised that most people want to do more but don’t know where to start. Brands have the skills and resources to activate people around great ideas and, in doing so, lead a global movement for change.
It would certainly seem in their interests to do so. It’s now commonly understood that companies who act with purpose attract the best staff and deliver the best results. Neighbourly is also an authentic place where actions speak louder than words. That’s a huge opportunity in a global marketplace where trust in business remains low.
With the news that Neighbourly expects to launch in a further 10 markets later this year, Nick’s ambition to create a global movement for collaborative action seems to be well within his grasp.