Nancy Johnston

Nancy Johnston

CEO and Founder, Tengri

“We are a brand built by people unwilling to settle for the status quo,” says Tengri CEO and Founder, Nancy Johnston. She launched the London-based luxury lifestyle brand in collaboration with Mongolian nomadic herder families as a ‘fairshare’ business model. By purchasing fibres directly from co-operatives that represent 4,500 nomadic herder families in the Khangai region of Mongolia, the business can boast a 100% transparent supply chain.

The Swiss government NGO reported in 2014 that giving new commercial opportunities to Mongolian nomadic communities had led to them being granted new land rights. But the social impact extends to the UK. “All our products are designed in London and made in the UK, where we champion and support emerging designers, heritage manufacturers and skilled craftspeople,” says Nancy. And it doesn’t stop there. “I am determined to challenge the status quo and use business and fashion as a force for good, helping to support people, protect wildlife and remote landscapes.”

One of Nancy’s proudest achievements was accepting an invitation to attend the United Nations Convention on Biological Diversity and taking the Business for Biodiversity Pledge. Nothing is as straightforward as you think, she says: “Keep an open mind and experience as much as you can. You’ll be surprised how those experiences will be so important in shaping the future you and your life journey.”

Vibrant Voices podcast

Nancy talks about working with 4,500 nomadic Mongolian families to import high quality fibres from yaks into the UK to be used in clothing and accessories.

 

Further reading

I am determined to challenge the status quo and use business and fashion as a force for good, helping to support people, protect wildlife and remote landscapes.
Nancy Johnston
CEO and Founder, Tengri

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