Matt Turner is altering the perception and reputation of restaurant ‘money off’ vouchers.
In 2006, Matt and his business partner, Jamie Milner, founded tastecard. A tastecard entitles holders to 50% off their total meal, among other deals, at participating restaurants. It works with some of the largest restaurant brands in the UK as well as more than 5,500 independent restaurants. The business is now the UK’s largest diners’ club, with more than 7,000 participating restaurants and more than three million members.
The business experienced impressive growth during the recession when its members were able to save money without compromising on their lifestyles, which in turn helped restaurants to continue trading in tough times.
Over the last four years, tastecard has supported Mary’s Meals in its mission to set up worldwide school feeding projects in some of the world’s poorest communities, where poverty and hunger prevent children from gaining an education. During its annual charity campaign, tastecard donates to Mary’s Meals for every tastecard sold. Matt and his team have raised more than £230,148 over the last four years.
Tastecard runs an Employee Benefits schemes, with more than 1,000 UK companies offering their staff tastecards. He is also CEO of The Gourmet Society.