Mark Gould


At Wholebake, the clue is in the name.

Founded more than 30 years ago, each product Wholebake makes contains only natural ingredients and is gluten-free. Although the company has outgrown its original bakery in North Wales to generate a turnover of £16 million a year, every bar is still made by hand in their factory.

Since joining the company in 2003, Mark has made sure that the vision of the company remains constant. His mission is for the company’s 16 products to become the mainstream alternative to nutrionally poor snack products and he has overseen a growth in sales from £4 million in 2011 to their position today.

But health is not Mark’s only concern; he is also building a sustainable and ethical business. Wholebake’s flagship brand, 9BAR, runs a “good energy, twice” initiative – for every 9BAR sold, a life-changing solar light is provided to a rural African family through their partnership with SolarAid. To date, more than 160,000 people have benefited from Wholebake’s initiative, saving an estimated 15,000 tonnes of carbon emissions.

9BAR also gives back to the sporting community, with its support for a number of international athletes in sports ranging from triathlon to climbing. Among others, it sponsors the Great Britain women’s white water raft team and Ed Clancy, the double Olympic gold medal winning track cyclist.

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