Linda Cregan

Linda Cregan

Children’s Food Trust

Linda-Cregan-headshot-YB-PROFILEWe are a nation obsessed with food but also a nation in which healthier choices aren’t always the easiest. Linda Cregan and the Children’s Food Trust want to help every child eat better, whether that be at home, at school or anywhere else.

The Trust spreads the skills, knowledge and confidence to cook from scratch; it offers help to anyone who provides food for children, and encourages the industry at large to assist families to make better food choices.

Linda’s background is local authority school catering and the restaurant trade. She became CEO of the Children’s Food Trust in 2014, and cites her biggest challenge as “accelerating the [charity’s] pace of change, and building an independent charity with its own voice and a clear mission for children”.

She is motivated by the gravity of the issue: “Society is facing a huge challenge with poor health and well-being related to poor diet becoming ever-more prevalent,” she says. “We need things to change if we are going to safeguard the future of our children.” She is an adviser to government, part of the reference group on universal free school meals for infants, and co-chairs the national alliance for the School Food Plan.

Linda acknowledges that real change to children’s diets can’t be achieved without business. “Collaboration is key – whether we’re training families to improve their cooking skills or talking to food providers about improving their menus… we simply cannot achieve our aims without business.” In pursuit of this, the trust has formed close corporate partnerships to support its education programmes, and uses money raised to reach out to communities in disaffected areas to help children lead healthier lives.

Further reading

Meet other faces