Jo Youle

Jo Youle

CEO, Missing People

One million people per year are affected by a disappearance in the UK. On the frontline of helping those affected stands Jo Youle, CEO of Missing People. The charity she leads appeals for vulnerable missing people and gives confidential support to them and their families – working in partnership with police forces across the UK.

Jo launched 116 000, a 24-hour pan-European helpline, and she is determined to keep on reaching more people. A recent highlight was the Missing People Choir in the Britain’s Got Talent final, spreading the word about the charity across the UK, and she is determined to keep on reaching more people. “I want us to double our outreach within the next five years, from 10,000 to 20,000 per year,” she says.

Missing People was rated one of the UK’s best non-for-profits to work for in 2016, and Jo puts the charity’s success down to investment in its people, “We should invest in all our futures, giving everyone the chance to play their part in a vibrant economy. The rewards should be fair, and the benefits shared.”

“You have to dare yourself to take opportunities,” she adds. “You can’t always wait for the perfect moment. The world needs leaders and thinkers who operate in the now.”

Further reading

Dare yourself to take opportunities. You don't need to wait for the perfect moment; the world needs leaders and thinkers of all kinds; different voices from all backgrounds.
Jo Youle
CEO, Missing People

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