Jayne Hynes

Jayne Hynes

CEO, Kiddyum

Jayne Hynes launched Kiddyum from her Stockport kitchen after spending evenings and weekends batch-cooking and freezing meals for her family. She struggled to find convenient, affordable and healthy children’s meals, so set out to make them for herself and other parents.

Kiddyum is now sold nationwide in Sainsburys and Co-Op and available online at Ocado.com. The business has won several awards, including Jayne’s recognition as ‘Entrepreneur of the Year’ at the Inspiring Women Awards.

Transparent, ethical and dedicated to creating quality meals, Kiddyum has all the ingredients necessary to be a commercial and consumer success. Jayne also ensures the business does good by the community – donating 1p per meal sold to charity, while all of its fish is MSC approved and over 99% of packaging is recyclable.

All of Kiddyum’s meals are British-made, and recently Jayne moved her manufacturing to Stockport as part of her commitment to boost growth in the UK, and the North West especially.

Further reading

It's ok to make mistakes! I have made many mistakes and it is only by making them that you learn how to grow a business and become better at what you do.
Jayne Hynes
CEO, Kiddyum

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